New Hampshire Joins FTC-Led Lawsuit Accusing Uber of Deceptive Subscription Practices

CONCORD, NH— New Hampshire Attorney General John M. Formella announced that the state has joined a federal and multistate lawsuit accusing Uber Technologies Inc. of using deceptive practices to enroll consumers in its paid subscription service, Uber One, and making it difficult for users to cancel recurring charges.

The lawsuit, originally filed by the Federal Trade Commission and joined by attorneys general from more than 30 states and jurisdictions, alleges that Uber misled consumers about the cost and benefits of Uber One, charged users without proper consent, and created cancellation processes so burdensome that customers were often charged additional months even after attempting to cancel.

“Consumers should not be misled into signing up for subscription services or trapped in recurring charges they do not knowingly agree to,” Formella said. He said the lawsuit seeks to ensure companies are held accountable and that consumers are treated fairly.

According to the complaint, Uber promoted Uber One as a way for customers to save money on rides and deliveries, advertising benefits such as monthly savings and the ability to “cancel anytime.” Regulators allege those claims were misleading and that some consumers were enrolled without realizing they had agreed to a paid subscription.

The lawsuit also alleges that Uber charged consumers before advertised billing dates, including during free trial periods, and that users who tried to cancel were required to navigate a lengthy, confusing series of screens. Consumers attempting to cancel within 48 hours of a renewal date were often blocked from canceling through the app and directed to customer service, where delays sometimes resulted in additional charges.

Uber One costs $9.99 per month or $96 per year. Regulators allege the subscription generated hundreds of millions of dollars in revenue while producing widespread consumer complaints about unauthorized charges and cancellation barriers.

New Hampshire’s claims are brought under the state’s Consumer Protection Act. The lawsuit seeks restitution for affected consumers, civil penalties, and an injunction to prevent similar practices in the future.

The case is pending in the U.S. District Court for the Northern District of California, with trial currently scheduled for February 2027.

2025.12.15 FTC et al v. Uber et al First Amended Complaint (Redacted) (Public).pdf

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